About

Reviving typography through hand painted letters and pen and ink calligraphy experiments have been the real behind-the-scenes action this year at Resistenza. Giuseppe Salerno and Paco González formed the graphic design studio Resistenza in 2008, but it has only been within the past two years that their  passion for creating digital and hand drawn letters has exploded.

Sitting isn’t just sitting. Just getting coffee? Impossible. Font after font, week after week, they’ve been hard at work to put what they’re inspired by on paper both tirelessly and incessantly. Reviving typography adds a new dimension to everything Resistenza creates, from imaginative web design to stylized digital fonts, there are no limits; the world is their playground.  Seventies Afrobeat music from the heart of Africa became the Afrobeat font, the image of adorable Russian women with their heads covered became the Babushka font, seeing the pages of a favorite artist’s book became Wonder Wall, admiring a random chalkboard outside a Berlin coffee shop became Dolce Caffe.

You get the idea. Constantly inspired, Resistenza constantly surprises.
Their studio is worldwide. Everywhere but nowhere in particular.  Now those are some real artists.

Written by Natalia Pavlovic

Giuseppe SalernoHi, I’m Giuseppe Salerno, an Italian graphic designer, typographer and calligrapher , currently living and working in Valencia, Spain. I’ve spent more than 13 years working in creative design. I have been working in Torino, Amsterdam, Madrid, and Valencia.

I’ve studied graphic design and multimedia and as soon as I finished I went to work for a great art director in Torino, Simona Alborno. I learned a lot working with her, especially in print design. And my experience at Artmiks in Amsterdam was the best! I was there for almost a year seeing every creative project that came out of the agency… it was just incredible.

In the last few months I have been working on some new Fonts, and doing some english calligraphy.

Twitter: @beppeartz
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My name’s Paco Gonzalez, co-founder of Resistenza.es (2008) in Valencia. I specialize in social media networks as a Community Manager and in business administration. I’m very versatile as well, and through my experience in various companies, I have worked extensively in business communication, marketing, design and accounting. On a day to day basis I manage client relationships while developing strategic online campaigns.

I gained alot of experience in Dublin, Ireland and speak English very well.
I explore all the possiblities for clients to get their brand messages out and into the marketplace. This I acheive by creating greater brand awareness which in turn leads to increased sales for clients

My twitter: @pacoxxzz